Research
Interview 5 power users
Why do trials stall at day 3?
Support tickets: export is #1
Survey results62% want templates
Competitors charge per seat
Teams invite 3 people on average
AnalyticsActivation is 41%
Ideas
Undo for everything
Keyboard-first command bar
Templates gallery
Dark mode by default
Share a board with one link
Smart defaultsGuess the layout
Offline mode?
User flow
Landing pageHero, demo, one CTA
Sign upEmail or Google
Pick a template
First boardThree-step tour
Invite the team
Drop-off here?
Moodboard
Calm, not corporate
Lots of white space
TypeInter, tight tracking
Soft shadows, no gradients
ColorOne accent per screen
Playful empty states
Motion that settles, not bounces
ReferencesLinear, Figma, Arc
Launch checklist
Pricing page liveMonthly and yearly
Docs updatedQuickstart and API
Status page
Press kit sent
Launch emailDraft, then test send
Ship on Tuesday, not Friday
Changelog post
On-call rotaTwo people, 48 hours
Drag to pan, pinch to zoom.
Settings
How far the view coasts after you let go of a fling. At 0 it stops dead.60